Go for the Green with Granny Smith apple displays and promotions! Granny Smith apples are ideal for St. Patrick’s Day displays, adding a pop of bright green to retail displays that will convert into “green” at the cash register. Available in both organic and conventional, add Granny Smith bulk apples or bags to front-of-store displays for a seasonal push.
Granny Smith is one of America’s favorite apples, maintaining the #4 placement in top apple varieties. The Granny Smith remains on trend, as it is the most talked about apple in the digital media. Nothing compares to the bright green tart variety that is classically known for American apple pie but is also excellent for eating out-of-hand. Granny Smith apple is most prevalent within Millennial and Hispanic communities, which both tend to have a tarter-spectrum of apples. They are also ideal for juicing.
Granny Smith apples represent 11% of the apple category in dollar share and volume (IRI data through 12/31/17). They remain #4 in organic and conventional dollar share, with organics up 4.6% in pounds for December. Granny Smith resonates well across all demographics and households and is a produce staple.
Creating large bulk displays draws attention to Granny Smith apples' bright green, festive color. Attract shoppers to St. Patrick’s Day promotions by placing them near the cash register and front of the store.
Whether bag, bulk, organic, or conventional, Superfresh Growers® has multiple Granny Smith options for seasonal promotions. Reach out to your Superfresh Growers sales representative to set up Granny Smith's apple ads for the upcoming season.
