Feb. 15, 2018

Go for the Green this St. Patrick’s Day

Go for the Green with Granny Smith apple displays and promotions! Granny Smith apples are the ideal apple for St. Patrick’s Day displays, adding a pop of bright green to retails displays that will convert into “green” at the cash register. Available in both organic and conventional, add Granny Smith bulk apples or bags to front-of-store displays for a seasonal push.

Granny Smith is one of America’s favorite apples, maintaining the #4 placement in top apple varieties. The Granny Smith continues to stay on trend, as it is the most talked about apple in the digital media. Nothing compares to the bright green tart variety that is classically known for American apple pie, but is also great eating out-of-hand. Granny Smith apple is most popular within Millennial and Hispanic communities, who both trend to tarter-spectrum of apples. They are also ideal for juicing.

Granny Smith apples represent 11% of the apple category in both dollar share and volume (IRI data through 12/31/17). They continue to remain #4 in both organic and conventional dollar share, with organics up 4.6% in pounds for the month of December. Granny Smith resonate well across all demographics and households, and are produce staple.

Creating large bulk displays draw attention to the bright green, festive color of Granny Smith apples. Attract shoppers to St. Patrick’s Day promotions by placing them near the cash register and front of store. 

Whether bag, bulk, organic, or conventional, Superfresh Growers® has multiple Granny Smith options for your seasonal promotions. Reach out to your Superfresh Growers sales representative to set Granny Smith apples ads for the upcoming season.