The ever-popular Sweeten Up Your Summer Sweepstakes is back for the 2018 NW cherry season. Using the hashtag #eatcherries, Superfresh Growers® connects with the social media community around its passion for cherries and summer adventure. Thousands of entries roll in each year, creating excitement in the cherry category.
“Summertime and cherries are an Instagram match made in heaven,” explains Catherine Gipe-Stewart, Communications Manager. “Instagram and social media have become outlets for showing off experiences ranging from travel and adventure, culinary creations, and summer.
r sports activities. Cherries are convenient to bring along and capture the moment to share on social. Entering the contest is easy; grab your smartphone, pick up some fresh cherries, and snap away! Each unique post using the hashtag #eatcherries counts as an entry.”
“Consumer-focused marketing promotions like our Sweeten up Your Summer Contest help us to create an active online dialogue with our consumers, generating excitement for the cherry category. This contest gives our team special insight on how consumers interact with cherries and helps prepare our retail partners for the changing demands of the modern marketplace,” continues Gipe-Stewart.
Superfresh Growers offers more than $2,000 in gift card prizes, with the Grand Prize of a $1,000 gift card. The contest runs from June 20-August 10, covering the peak of the NW Cherry season. Check out the Sweeten Up Your Summer contest page for complete rules and websites.
For 2018, Superfresh Growers has refreshed their digital social content kit with new recipes, harvest photos, social media graphics, pre-written tweets, and other fun ways to engage with consumers. To receive your copy, contact your Superfresh Growers representative or email info@superfreshgrowers.com.
“Our retail partners have found our content kits useful in helping them accurately talk about our cherry varieties. The content is designed to easily plug into a retailer’s social content calendar and workflow, saving their Social Media Manager’s time and resources. We can also create custom content based on the needs and goals of our retail partner,” added Gipe-Stewart.
Superfresh Growers is a leading grower & shipper of both conventional & organic cherries, apples, pears, and apricots from the Pacific Northwest.
