Oct. 07, 2020

Autumn Glory Apple Season Begins

The leaves in Central Washington state are turning to gold, announcing the Autumn Glory® apple harvest. The flavors of caramel and cinnamon burst forth with each crisp, juicy bite.

Dave Gleason, Horticulturist, and Proprietary Variety Developer, personally taste apples from every orchard block, approving that the flavor is right for harvest. “The caramel, sweet, and cinnamon notes are very prominent this year,” Gleason recalls. “We were tasting the flavors even earlier this year, a sign that we have a great crop headed our way.”

Dave Gleason with Autumn Glory apple

Superfresh Growers plans on nationwide programs and exporting to Asia, Canada, Mexico, and the Middle East. “Autumn Glory apple now has an international presence, and worldwide consumers are following American trends of anticipating fall as the beginning of Autumn Glory apple season,” describes Jeff Webb, Director of International Business.

A complete marketing program will support Autumn Glory Applegram. “The momentum around Autumn Glory apple continues to build every year,” describes Catherine Gipe-Stewart, Communication Manager. The campaign will continue to launch from 2019 marketing momentum, where it received placement in Thrive Magazine, Country Living online, and Men’s Health.

Superfresh Growers® owns the Autumn Glory apple and holds the exclusive worldwide rights to grow and sell this unique apple variety. Autumn Glory apples have a lovely, firm flesh with hints of cinnamon and subtle notes of caramel. The apple will be available this season from October through June, but as volumes increase, the apple will be open year-round. Superfresh Growers is a fifth-generation family-owned company that delivers flavorful, high-quality apples, pears, cherries, apricots, blueberries, and kiwi berries to families worldwide.