Feb. 22, 2019

Turning Green to “Green” with Granny Smith Apples

Bring festive green displays for Saint Patrick's Day with Granny Smith apples! Granny Smith adds a pop of bright green to produce displays that will catch your customer's eye. Available in both organic and conventional, add Granny Smith bulk apples or bags to front-of-store displays for a seasonal push.

Granny Smith's apple dollars are up 2.6%, moving them up the tier into third place in the apple category (IRI data, last four weeks, 12/30/18). "Granny Smith has been steadily holding fourth place for the past few years. As retailers focus more on core varieties, it has risen to third place. With Granny Smith trending, use the bright green of the apples to convert to 'green' at the cash register, "explains Catherine Gipe-Stewart, Communications Manager.

Granny Smith is one of America's favorite apples, as it is the most talked about apple in the digital media. Nothing compares to the bright green tart variety that is classically known for American apple pie but is also excellent for eating out-of-hand. Granny Smith apple is most prevalent within Millennial and Hispanic communities, which both trend to the tarter-spectrum of apples. They are also ideal for juicing. Granny Smith resonates well across all demographics and households and is a produce staple.

Creating large bulk displays draws attention to Granny Smith apples' bright green, festive color. Attract shoppers to St. Patrick's Day promotions by placing them near the cash register and front of the store.

The Superfresh Growers® marketing team has created a digital content kit with recipes, photos, social media graphics, and other fun ways to engage consumers. This year, the recipe for Granny Smith Apple “Cookies” has been added, a festive and easy way to celebrate St. Patrick’s Day. To receive your copy, contact your Superfresh Growers representative or email info@superfreshgrowers.com.