Jan. 08, 2018

Loaded with Love, Pink Lady for Valentine’s Day

Loaded with love, Pink Lady® apples are ideal for February Valentine’s Day promotions. The bright pink hue and sweet-tart flavor create the perfect merchandising opportunity.

Pink Lady apples, also known as Cripps Pink, are among the rising leaders of the apple industry, steadily holding sixth place in the top nationwide apples. Category data shows that Pink Lady is up 3.4% in dollars versus last year and up 8% in volume (IRI data through 11/5/17).

Pink Lady apples create an ideal merchandising opportunity with their blush pink skin. The bright, sweet-tart flavor with hints of honey and butter and subtle acidic finish pair well with savory ingredients such as onion, chili, pink peppercorns, and cheese. Among cheese, milder types such as Monterey Jack and creamy cheeses such as Boursin pair well with Pink Lady apples. Rosé wine, known for its bright, fruity flavors, pairs well with Pink Lady apples—cross merchandise for a prominent pink display.

The Pink Lady is a rising star at Superfresh Growers®. It is slated for more than 50% growth for both organic and conventional over the next five years—available year-round in both 2lb organic pouch bags and 3lb traditional pouch bags. Reach out to your Superfresh Growers sales representative to set up Pink Lady ads for the upcoming season.