Mar. 08, 2020

International Women's Day

Empowering and investing in our employees is a huge part of the Superfresh culture. We believe this promotes self-confidence and adds value to the whole company. Since today is International Women’s Day, we thought we’d take a moment and share why we love investing in the women of our company.

Superfresh Growers is proud to have women in leadership roles spanning the spectrum of the company, from growing to packing, accounting to food safety, sales and marketing to logistics, and corporate affairs to human resources. “It is truly empowering to see women lead and guide Superfresh Growers in the direction we are going. Being part of a culture that values self-improvement, and sees leadership beyond gender is inspiring and exciting to be a daily part of what we do here,” describes Catherine Gipe-Stewart, Communications Manager.

A big part of our commitment to our employees is participating in the PMA Women’s Fresh Perspectives Conference (WFPC). This conference gathers talented females from all aspects of the produce and floral industry, including those just emerging to those who are in more managerial and executive roles. “Research shows that placing more women in leadership positions measurably fuels a company’s success. This conference helps businesses leverage this competitive advantage by building and strengthening core leadership skills that are important for all leaders, while addressing broader issues that uniquely affect women,” describes the WFPC website.

When asked what value she sees in the WFPC, Cindy Alarcon, Sales Manager exclaims, “Confidence, confidence, confidence! It is so easy to be pulled into the normal day-to-day and not spend time on yourself. We immediately see that our colleagues come back empowered and more confident in themselves, and more confident in their interactions with others. This conference helps to hone in on yourself, and see yourself from another angle.” Cindy attended the first Women’s Fresh Perspectives Conference in 2013 and enjoys seeing her colleagues come back each year feeling empowered and motivated.

Women’s Fresh Perspectives Conference helps remind the Superfresh team that there is no limit to our potential. “It is truly invaluable to spend time learning from women leaders in the industry. It opens your eyes to the impact that women at all levels have on their companies and it is truly an empowering experience. You leave more confident than when you arrived. We’re really fortunate to have a company that prioritizes the value of growth experiences for women,” explains Molly Cochran, Sales.

“It is imperative to integrate women into the entire chain, from the orchard to the produce department floor. Women bring fresh perspectives regarding how to better produce, distribute and market fruit,” describes Kristin Kershaw Snapp, Director of Corporate Social Responsibility.

The Superfresh Growers family is full of leaders in each area, below are just a few of the women that make Superfresh Growers the company that it is today.

Below are just a few of the women that make Superfresh Growers the successful company that it is!

Account Manager, Ashley is a great addition to our Superfresh office team!

Sales Assistant Manager, Tanya Shoemaker has been with Superfresh Growers for over 13 years!

Stephanie Reeves from our accounting department showing her 12th man spirit!

The wonderful ladies of accounting, thank you for all you do!

Communications Manager, Catherine Gipe-Stewart, and Sales Assistant, Molly Cochran, at Women's Fresh Perspectives a few years ago.

Longtime employee and valued team member Monique Quesada from reception.

Sales Assistant, Sarai Rodriquez, working hard with our customers!

Th women of sales and marketing getting into the holiday spirit last December!

Cece Garcia helping to keep our office running smoothly at all times!