Sizzling Washington State Summer Apple Shipments Set the Stage for Strong New Crop Apple Sales
Strong Washington State summer apple shipments indicate potentially record demand for apples that will be harvested in the coming weeks. Since June 1, Washington State apple shipments have eclipsed 2018 by 29% and 2017 by 30%*.
“Based on the movement we see – more than ten straight weeks of +2 million-box shipments--we are encouraging retailers to set early ads on organic and conventional apples, starting in August,” says Catherine Gipe-Stewart, Communications Manager for Superfresh Growers®. She added, “We begin harvest next week and anticipate exceptionally high demand for new crop Gala, Honeycrisp, and other apple varieties. Retailers with plenty of promotional space for apples should earn big sales.”
The COVID-19 pandemic has conditioned consumers to shop differently in recent months. They are making fewer trips to grocery stores and buying more produce per trip. The pandemic has increased demand for good-tasting, healthy, grab-and-go produce items with strong shelf life, like apples. And, of course, there has been a surge in online ordering for pick-up and home delivery. Apples are very popular in these programs.
Regardless of whether schools in different regions of the country re-open in August, Gipe-Stewart says parents will be stocking up on apples for healthy kids’ lunches and snacks. “Apples are known for their excellent shelf life, convenience, and a good source of vitamin C. That is why we’ve seen such strong demand for apples this summer versus other summers. Plus, we are seeing a strong desire to purchase US-grown food this year, supporting American farmers.”
Superfresh Growers is a leading grower and shipper of both conventional & organic apples, pears, cherries, apricots, blueberries, and kiwi berries from the Pacific Northwest. They are a vertically integrated agricultural organization specializing in farming, warehousing, sales, marketing, & logistics services.
*Washington State Tree Fruit Association Weekly Shipments Report
