Northwest berry season is only a week away, and Superfresh Growers® and Norris Farms® are excited to deliver premium blueberries to the world! These two multigenerational family growers complement each other in farming, marketing, and logistics.
Harvest is expected to start the week of June 9, with excellent quality and size projected. “Whether this crop year has been in our favor. We have been experiencing cool nights that will help increase fruit sizing, create a more uniform size, and increase the brix of the blueberries,” explains Catherine Gipe-Stewart, Communications Manager.
The Superfresh blueberry fields are located in Oregon’s Umpqua Valley, a climate ideal for large, high-quality blueberries over a long season. The Umpqua Valley is known for warm sunny days and evenings cooled by coastal breezes. This results in low summer humidity, reducing the risk of condition and quality problems and extending the harvest season.
Superfresh blueberry season will go into September. “We expect families to forego traditional vacations this summer and look for fun and exciting new foods to elevate their backyard adventures. Fresh blueberries will be a popular way to add excitement to backyard picnics and gatherings with close family and friends,” continues Gipe-Stewart.
“We offer a whole selection of fruit for your summer promotions. With our internal logistics team, DSG Logistics®, we can easily create a mixer load of blueberries, cherries, apricots, apples, and pears. We are here for you and what you need to promote,” says Gipe-Stewart.
Superfresh Growers is optimistic about export sales. “We are looking to be well-positioned this season with the continued growth of Southeast Asia, including the Vietnam market, which recently opened last year. The Philippines and China have been added to Superfresh Growers' future market development. European and the United Kingdom markets are active as well.”
Norris Farms, a family-owned business based in Roseburg, Oregon, is recognized worldwide for its quality blueberries. Superfresh Growers, a fifth-generation family-owned company based in Yakima, Washington, is a vertically integrated agricultural organization specializing in farming, warehousing, sales, marketing, and logistical services. They offer a broad range of conventional and organic apples, pears, cherries, apricots, and blueberries.
