Once again, the Sweeten Up Your Summer contest is taking over social media, creating excitement for the cherry category. The annual photo contest from Superfresh Growers® uses the hashtag #eatcherries to connect with the social media community around passion for delicious fruit and summer adventures. Thousands of entries roll in each year, creating excitement in the cherry category.
“The contest started the beginning of this week and entries are already rolling in,” explains Catherine Gipe-Stewart, Communications Manager. “Cherry season and summer adventures go hand-in-hand as our social community shows off their favorite ways to enjoy cherries. Last year we had entries capturing everything from picnics and yoga to hiking and kayaking. There were plenty of beach, pool, and road trip pictures too! Cherries are convenient to bring along and capture the moment to share on social. Entering the contest is easy, just grab your smart phone, pick up Superfresh Growers cherries, and snap away! Each unique post using the hashtag #eatcherries counts as an entry.”
“Consumer-focused marketing promotions like our Sweeten up Your Summer Contest help us to create an active online dialogue with our consumers, generating excitement for the cherry category. This contest gives our team special insight on how consumers are interacting with cherries, and helps prepare our retail partners for the changing demands of the modern marketplace,” continues Gipe-Stewart.
Superfresh Growers is offering the grand prize winner a $500 gift card. The contest runs from July 1-31, during the peak of the NW Cherry Season. For full contest rules and website, check out the Sweeten Up Your Summer contest page.
Superfresh Growers, is a leading grower & shipper of both conventional & organic cherries, blueberries, apples, pears, and apricots from the Pacific Northwest.
